Stakeholder:

A leading cybersecurity solutions provider based in New York, NY, specializing in enterprise security, threat detection, and risk management.

Barrier:

The company planned a high-impact webinar on cybersecurity trends, aiming to attract key decision-makers from the IT security industry. However, they faced major hurdles:

• Low registration numbers – Their initial outreach efforts weren’t reaching the right audience
• Lack of qualified attendees – Generic marketing lists resulted in low engagement and irrelevant sign-ups.
•  Missed post-webinar opportunities – Without high-quality leads, they struggled to generate follow-up sales conversations.

Solution:

To ensure a highly targeted outreach strategy, Global Tradeshows Insights provided a curated database and strategic support:

• Delivered a Hyper-Targeted Contact List: We provided a verified database of 15,000+ CISOs, security analysts, and IT directors who were actively engaged in cybersecurity trends and solutions.
• Optimized Audience Segmentation: The contact list was segmented by company size, industry, job function, and security budget, ensuring the most relevant professionals received the invite.
• Personalized Outreach Strategy: The client implemented personalized email campaigns, LinkedIn invites, and retargeted ads to drive registrations.
•  Real-Time Data Validation: We ensured 100% email deliverability with real-time validation, reducing bounce rates and improving conversion rates.

Results:

•  60% Increase in Webinar Registrations: A sharp boost in sign-ups ensured a well-attended, high-impact event.
• High-Quality Engagement & Q&A Participation: The right audience led to meaningful discussions and higher interaction.
  
•  500+ Qualified Leads Generated Post-Webinar: The webinar became a strong lead generation channel, fueling the client’s sales pipeline.

Conclusion:

By leveraging Global Tradeshows Insights‘ targeted data solutions, the client successfully attracted top cybersecurity professionals, resulting in higher engagement, quality leads, and increased ROI from their webinar.

Planning a webinar? Let’s help you connect with the right audience and maximize your registrations!