Firm:
A fast-growing cloud software provider based in Austin, TX, specializing in SaaS solutions for businesses of all sizes.
Problem:
The company produced a monthly industry newsletter featuring insights on cloud technology, digital transformation, and SaaS best practices. However, they faced a key challenge:
- Low engagement rates – Existing contacts were not highly engaged, leading to poor open and click-through rates.
- Limited audience reach – The client lacked access to new, highly relevant prospects who would find their content valuable.
- Missed opportunities – Without an expanding subscriber base, website traffic and inbound inquiries remained stagnant.
Solution:
To help the client revitalize their newsletter strategy, Global Tradeshows Insights provided a high-quality, opt-in contact list and strategic guidance:
- Curated a Targeted Email List: We delivered a verified, opt-in database of 40,000+ IT managers, CIOs, and business owners specifically interested in SaaS solutions.
- Segmented for Personalization: The list was categorized based on industry, company size, and job role, enabling personalized outreach that resonated with recipients.
- Optimized Email Strategy: We advised A/B testing on subject lines, improved content formatting, and strategic send times to boost engagement.
- Tracking & Performance Metrics: The client monitored open rates, click-throughs, and subscriber growth, refining their strategy based on real-time insights.
Results:
- 42% Increase in Email Open Rates: The improved audience targeting led to significantly higher engagement.
- 5,000+ New Subscribers in the First Quarter: The new list helped rapidly expand their subscriber base with highly relevant leads.
- Increased Website Traffic & Inbound Inquiries: More engaged readers meant higher website visits and more leads for their sales team.
Conclusion:
With Global Tradeshows Insights‘ data-driven approach, the client transformed their newsletter from a low-performing campaign into a high-engagement marketing asset—strengthening their brand visibility and driving measurable business growth.
Struggling with low engagement? Let’s help you reach the right audience and maximize your email marketing impact!
